How the iPod Won

The Observer writes:

[The iPod] puts you, not them, in control. Basically, the record labels are devotees of the Henry Ford business model: ‘You can have any music you want so long as it’s what I want to give you.’ But using the cyberspace jukebox, you’re no longer at their mercy. You don’t have to pay for the four filler tracks on every album. You don’t have to buy albums at all.

And you can play them in the same way. Indeed, by plugging the iPod into a pair of speakers, many people are dispensing with a traditional home hi-fi set up altogether. The sound quality isn’t as good (purists say), but it’s good enough, and for many – perhaps most – of us the gain in control and simplicity easily outweighs the disadvantages. So the iPod signals the end of another, if less malign, producer tyranny – hi-fi manufacturers beware.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.