PC for the Masses

Business Week writes:

Just about everybody agrees selling computers in the developing world is more complex than simply adding Mandarin, Hindi, or Arabic software to existing PCs. In many places, PCs must withstand desert heat and sand — and cope with frequent electricity outages. That requires more rugged designs that are also energy-efficient. “In emerging markets we see a huge appetite for PCs,” says Richard Brown, a VIA vice-president who heads the new PC-1 business unit, set up early this year to sell computers in developing countries. “But they need to be smaller, cooler, quieter, and greener.”

In the Tech Talk starting on Monday, I will be discussing “Computing for the Next Billion.”

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.