Hans-Peter Brndmo shares his thoughts:
Why should I listen to what you say about your product or service when I can just as easily seek the wisdom of a crowd? Whether you think the “mob” is smart, or gets it or not, is of little consequence. With consumers enabled by new technologies and pervasive connectivity, you can engage with them one way: facilitate and join clean, well-lighted virtual spaces where they can congregate and share with you, and each other, exactly what they think, what they like, and how they feel.
When every phone has a 5 megapixel camera that can scan barcodes for any product and instantly compare prices and pull up reviews, and when every phone has a built-in video camera that turns us all into sleuths and entertainers, and when every phone has a GPS chip that lets us leave virtual notes and reviews at any location with a couple of clicks, forget spin or trying to control messages. Openness is the only way, lest you be outed as a fraud.