MobHappy interviews Jon von Tetzchner:
von Tetzchner is quick to point out that while operators might have to give up something in the short term, empowering users net access with a full browser and open service leaves them much more to gain in the long run though it requires a fundamental change of view. Instead of trying to lock people in, entice them to stay, he says. Operators can offer services that make use of a full browser, whether on a subscription basis, or as a tool to fight churn. Directing mobile users out on to the internet doesnt mean operators are suddenly out of the picture. They can offer different service plans to cater to different needs, as well as utilize existing infrastructure to provide services like third-party content billing.
Much of operators approach to the mobile Web has been predicated on a closed strategy, whether by blocking access outright to anything outside the portal, billing for it at ridiculous rates, or setting things up in such a way that theyre a necessary gatekeeper and technical expert for anybody that wants access to their customers. This strategy is outmoded and ill-advised; operators stand to gain far more by opening up, and allowing users to get what they want, and making it easier for content providers to give it to them. von Tetzchner and Operas contention is that this is best achieved by using standard web technologies rather than mobile-specific ones, allowing content providers to simply serve mobile users, and allowing those users access to everything they want. People just want the internet, he says, not to look at it through a keyhole.