Convergence in India

The Hindu Business Line writes:

Peep into any industry, convergence of media is the buzzword. Apart from focusing on creating content for their core media, which is television, most TV companies are looking for a presence in other media such as mobile or Internet. In the news channels space, for instance, channels such as NDTV and Aaj Tak are already present in this arena. Similarly, TV18, which claims to have posted a 600 per cent revenue growth in its Internet business (; and, is shortly going to launch a mobile application, which will enable GPRS mobile users to access all the channels from the TV18 stable. Also on the cards is the launch of mobile alerts, which will give users information on the stock market, news headlines, business headlines and commodities.

The convergence story continues in the FMCG, automobile and banking sectors too. The most recent example of convergence in the FMCG sector is the Web site launched by HLL to promote the Sunsilk brand.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.