Problem with Portals

Jeff Jarvis writes:

The problem with portals is that they arent portals at all. The windows are nailed shut. Theyre traps. They want to lure you in and then not let you leave.

When Yahoo was young, cofounder Jerry Yang told me that his sites job was to get you in and out as quickly as possible. That certainly changed. Now Yahoo licenses and creates content and services to keep you in front of its ads as long as possible; it is known for collecting and not sharing traffic. I say that Yahoo is the last old-media company still trying to get viewers to come to it but it is successful because it is unencumbered by presses, towers, talent contracts, and other media legacies.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.