Ozzie’s Vision Challenges

Dana Gardner writes:

The only way that Microsoft could do that with an economic probability of success over a long period of time would be to go up against Google and the media establishment and win a significant growing portion of the global online advertising pie, with which to subsidize the cost of the platform and “middleware” ecology Ray is describing.

By using the revenue from ads, Microsoft would offer the lowest-cost super service platform charging its users and datacenter operators open source prices and perhaps make its latest vision work. Problem is there’s Apple, Google, the media companies, the developers, the carriers, Madison Avenue, and all the content and services creators the actual people and businesses that both produce and consume content now who may have a different vision, and are already well on their way to building it without all that much need for Microsoft’s help.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.