Information Week writes:
Google managers tend to be reticent on the subject of IT strategy, they’re loath to talk about specific vendors or products, and they clam up when asked about their servers and data centers. But a day spent with some of the company’s IT leaders reveals there’s more to Google’s IT operations than a search engine running on a massive server farm. Behind the seeming simplicity is a mash-up of internally developed software, made-to-order hardware, artificial intelligence, obsession with performance, and an unorthodox approach to people management.
There’s a lesson in Google’s IT philosophy for other companies: Shun the herding instinct that leads toward the same systems and software everyone else is using. There may well be competitive advantages in doing things your own way.