Video Advertising

AlwaysOn has a comment by Greg Stuart, president of the Interactive Advertising Bureau: “there’s absolutely no relationship between a click-through and a brand attitude change – it has nothing to do with it whatsoever. Consumers hear messages, they see messaging and they begin to shift their perceptions about that brand as a result of that, and that again leads to that change of behavior. So I would be very concerned if the broadband video industry started to measure click performance as some metric. It’s just not the right thing to do.”

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.