Search Distribution Deals

John Battelle writes:

Yesterday came news that Google has struck a major deal with Intuit. Today comes news Yahoo has struck a deal with Acer. Both are distribution deals – Yahoo and Google are using their partners as channels to get their software and services into the hands of customers. In short, they are buying new business.

perhaps the least reported portion of this deal is the fact that QuickBooks also purchased StepUp, a small SF-based firm that helps local businesses get their inventory into search engines. In short, StepUp is the automation software needed to virtualize all that small business inventory and make it easily consumed, and therefore searchable, in Google Base, Froogle, and the main Google index.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.