Mobile Search and Advertising

News.com writes: “The biggest challenge for mobile search is likely not the technology but figuring out an appropriate business model. In contrast with the wired Web, in the wireless world the operators themselves control what content users can access.”

Tomi Ahonen writes: “Nicole Kidman loves the after shave of Brad Pitt? On the bottom of the screen – click here to buy the after shave…. Remember on the web it is not possible to click-to-buy. We need credit cards or paypal accounts to buy on the web. But on the phone click-to-buy is not science fiction, it is totally viable today, as the phone is the only mass media with a built-in payment mechanism.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.