Om Malik writes:
The utility of MySpace is that it is more than a social network. It is a platform, which puts users in charge of taking and assembling their pages, regardless of where the content comes from. It became one, just because it did not care what and how people put their MySpace pages together. Wild wild web? Sure, but millions saw it as the page they started their day, and spent most of their time on it.
In other words, MySpace is an “attention page” not a portal page. For millions of users, MySpace is their most important page, the one that has all their attention. That attention is why MySpace accounted for 10.8% of Google’s search traffic, and the reason why News Corp subsidiary, Fox Interactive Media was able to craft $900 million deal with the search engine giant.