At a meeting with Wall Street analysts last month, Cisco said that several markets look ripe enough to nourish its next growth spurt: oil-rich nations looking to wire their people; telephone and cable providers locked in an arms race for Internet gear; corporations bundling e-mail and voice messaging on their networks and a coming flood of Internet video traffic. Anyone of these new markets could be worth $10 billion in annual sales to Cisco within five years.
Cisco CEO John Chambers says even he is surprised by the company’s early success in these new ventures. “We are winning almost all the new jump balls,” he says. “We will become the leading company as the network enables all forms of communication.”