Esther Dyson writes:
[Office 2.0 is] about the way the platform allows the sharing of information, but the trick is managing the processes, not managing the content.
That is, we need tools that will help us keep track of the workflow. For example, I send a blog post out to three people to make sure I quoted them correctly. Now I want a way automatically to ping the ones who haven’t responded. That’s a minor problem. But I have 20 or 30 of them a way…so I want a process spreadsheet, a tool that lets me set up little processes, copy and modify and re-use them. I want to be able to share them with other people. And, perhaps my company wants a way to create them and distribute them.
But in general, as we think about Office 2.0, we need to avoid the trap of thinking that work rules are centralized and hierarchical. Rules can be peer-to-peer too-if we have tools to create and share them in a bottom-up way.