Ethics of Web 2.0

Lawrence Lessig writes:

Theres an important distinction developing among user generated content sites the distinction between sites that permit true sharing and those that permit only what Ill call fake sharing.

A true sharing site doesnt try to exercise ultimate control over the content it serves. It permits, in other words, content to move as users choose.

A fake sharing site, by contrast, gives you tools to make seem as if theres sharing, but in fact, all the tools drive traffic and control back to a single site.

In this sense, YouTube is a fake sharing site, while Flickr, (parts of) Google,, Revver and EyeSpot are true sharing sites.

Also read Tim O’Reilly and Nicholas Carr.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.