Robert Scoble writes:
Why should engagement matter to an advertiser?
Well, as an advertiser I want to talk to an audience wholl actually DO something. Yeah, Im hoping to get a sale.
Yesterday Buzz Bruggeman CEO of Active Words, was driving me around and told the story of when he was in USA Today. He got 32 downloads. When he got linked to by my blog? Got about 400.
My audience was (and is) a lot smaller than USA Today, but the engagement of the blog audience got his attention.
How could we measure audience engagement?