Mobile Value Shifting

MEX writes:

The combination of [the] trend with more powerful devices from handset manufacturers is empowering users to take more control of their mobile experience. Users who take this approach are making a clear statement: they want the mobile environment to reflect their lifestyles and existing application relationships, not the operators corporate strategy objectives.

Operators which still harbour ambitions of creating their own media franchises would do well to heed this message.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.