Ajit Jaokar writes about UK-based 3’s decision to have a fixed rate pricing for mobile data and follow an open gardens strategy.
For years, the Mobile Data Industry wanted Web valuations without embracing the ethos of the Web.
And everything was done to show how Mobile Data is different
We tried Location
We tried talking of performance.
We tried User experience.
We tried content and also relevance
Most of all, we tried walled gardens and we avoided fixed rate billing
Walled Gardens and the lack of Fixed price billing were the two biggest factors throttling the uptake of the Mobile Data Industry.