Andrew McAfee writes:
I met yesterday with David Deal, Ray Velez, and Amy Vickers from Avenue A | Razorfish, a 1000 person, $190 million interactive services firm headquartered in Seattle. AARF helps clients with digital marketing and advertising, with their customer-facing websites, and also with their Intranets and Extranets.
What I found most interesting about the company was its own Intranet. To hear David, Ray, and Amy tell it, the company’s traditional static Intranet — the place where an employee would go to look up benefits information or peruse the latest press releases — still exists, but has been marginalized by a suite of Enterprise 2.0 tools.