The Economist’s The World In 2007 has a column by Google CEO Eric Schmidt:
The past few years have taught us that business models based on controlling consumers or content dont work. Betting against the net is foolish because youre betting against human ingenuity and creativity.
In 2007 well witness the increasing dominance of open internet standards. As web access via mobile phones grows, these standards will sweep aside the proprietary protocols promoted by individual companies striving for technical monopoly. Todays desktop software will be overtaken by internet-based services that enable users to choose the document formats, search tools and editing capability that best suit their needs.