Phil Wainewright writes:
Aggregation, integration, mashup platforms and ecosystems are going to be hot topics in software-as-a-service circles next year, according to a group of vendor CEOs who sat on a panel at the SIIA’s OnDemand Summit in San Jose. I was intrigued to hear how much unanimity there was in their responses when asked to predict the most notable trends looking just six months out. They are obviously all thinking about how to link up their offerings with other vendors’, and what the risks and opportunities might be for them.
One of the less obvious risks that surfaced is an interesting one. There’s clearly a shared belief that integration will happen through some kind of hub though no clear view as to whether that hub will be a platform, a marketplace or a customer-facing aggregator. The inherent risk here that vendors have to be wary of is the potential to become dependent on and perhaps at the mercy of an intermediary who takes control of the customer relationship. Several vendors were evidently alive to the flipside opportunity this represents of themselves becoming the hub that others depend on.