Content Businesses

Scott Karp writes:

Can anyone think of a content business meaning a company that produces original content that has scaled dramatically in recent years? I cant. Look at the businesses that have scaled Google, MySpace, YouTube all platforms for content, but not producers of content. Compare those to original content businesses like Weblogs, Inc., Gawker, TechCrunch, Paid Content they are successful at their scale, but that scale is still tiny compared to the scale of the aggregation businesses. Even portals like AOL and Yahoo are much more aggregators of content than original producers of content.

The result of unbundling, disaggregation, the loss of pipe control (to use Andy Kesslers construct) i.e. the inability to force people to consume content they dont want is that content businesses dont scale anymore.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.