Mark Cuban writes:
If Google or Yahoo are immediate gratification for everything and anything globally, Newspapers can be the library for everything and anything locally. The attraction of Youtube isnt the quality of its content, its the breadth. You can find anything and everything. Your website can be the same. Its what we did at broadcast.com . We drowned them with volume and alternatives. We didnt care if it was audio or video of a cat screeching, 2 people playing bridge or a cousin telling jokes. We figured if there was enough choice, people would come back out of curiousity to find out what was there. Only your newspaper can do the same thing locally.
Put in URLs around reporters/columnists/whatevers along with the orangamajiggi, and teach your users that your newspaper is now putting up everything and anything that they do. Get it first, get it best with the Heralds LiveLink. Just go to this webpage, click on the Yellow and then click on Bookmarks Toolbar Folder. The Herald will then automatically send you headlines of every story we put on the net by category. We bring the news to you ! No more having to search through Google News, or searching for the latest stories, we bring it to you !