2007 Search Predictions

John Battelle writes:

1. Thanks to Google’s dominance in search and media and a complacent DOJ, Microsoft will buy a better position in online media. Acknowledging that it can’t build it, Microsoft will shop its way into a dominant position.

9. Speaking of the content business, it will face a major test as two forces converge to undermine the pageview model: Ajax, on the one hand, and ad blockers on the other. Both will be addressed with alarm and alacrity by industry efforts. By the end of the year, new metrics will emerge to help publishers and marketers understand audience engagement.

13. Mobile will finally be plugged into the web in a way that makes sense for the average user and a major mobile innovation – the kind that makes us all say – Jeez that was obvious – will occur. At the core of this innovation will be the concept of search.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.