Scott Shaffer at The Pondering Primate offers his predictions. Among them:
1. SMS Portal
A clear SMS portal emerges. Like Google has established itself as “the” search engine for the PC, there will be a “find” engine for the mobile. Subsequently, the “shortcode” takes on a greater role for ALL forms of advertising.
2. 2D Code Service
Google or Yahoo (maybe even AOL gets creative) introduces a 2d code (QR code) generating application and finds a way to monetize it’s use.