Social Networks Monetisation

Robert Young writes: “The bottom line of all this for anyone running a social network already, or if you are in the process of building a new one make sure that everything you do is designed to maximize monetization, as the difference between success and failure will rest on this metric. For instance, if you are creating a niche social network, do so in order to fetch high CPMs. If you are going to widgetize profiles, make sure it results in an enhanced path to monetization. 2005 and 2006 were years that proved that social networks were not a passing fad, but superior monetization is what will prove key for social networks in 2007.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.