Steve Rubel writes:
In the next few years, the “microchunking” of the content will take us deeper into our interests even more than the recent niche boom has.
Technologies such as RSS and web widgets are already enabling millions to digest only the slivers of content they care about on an a-la-carte basis. People are forgoing the rest.
Microformats, another emerging standard, will make things even smaller. The technology allows publishers to categorize information within a web page, such as event listings, so that they are more easily discovered through niche search engines.