Tomi Ahonen suggests that the reign of the iPod is over.
A massive 309 million musicphones were sold in 2006 (you read it right, today musicphones outsell iPods at almost 7 to one!). And those who say “but they don’t consume music on phones” – wrong. Several global studies now prove that the vast majority of musicphone owners listen to – and buy – music to – their phones. The game is totally, utterly, irreversably, permanently over. The iPod is a niche product today with rapidly diminishing market share. The mass market belongs to the phones. That is why last week Apple was forced into announcing the iPhone, inspite of not even owning the iPhone name.