The New York Times writes:
Television ownership is growing fast here, and it has plenty more room to expand. There are roughly 105 million homes with televisions in India, up from 88 million in 2000. The current number of television households is about the same as in the United States, though for India that amounts to only about half of the countrys households, compared with 98 percent in the United States.
Advertising spending on Indian television increased by 21 percent a year, on average, from 1995 to 2005, when it reached $1.6 billion, according to ZenithOptimedia.
Black-and-white televisions still account for an estimated 40 percent of all TVs in use, and about 56 percent of rural households do not have electricity, according to Indias 2001 census. And because most homes in India that have a television have just one set, watching TV can be a communal activity that brings together the entire family, and often the neighbors, too.