Advertising Age writes:
Google’s VP-advertising sales, Tim Armstrong, touted his company’s ability to court brand advertisers during a question-and-answer session at Bank of America’s Technology Conference.
He talked of a Long Tail of products, explaining that previously, by using traditional media, marketers could only advertise one or two products at a time because of how long it would take to create and execute the advertising. With services like Google’s, however, he said, brand marketers are advertising all of their products, all the time — and that’s contributing to much of the online brand advertising growth.
“Most marketers are used to advertising just a fraction of their products due to that human scale required to advertise them,” he said. Five years ago, he said, Hewlett Packard was running only two or three of their products on search. Today they’re running thousands.