Mobile Advertising

Telecoms.com has an excerpt from a Pyramid Research report: “”When you consider that mobile is the only media platform currently lacking advertising as a revenue stream, it is clearly a very exciting greenfield opportunity for brands to get in front of a very large audience. For MNOs it is certainly a way of generating revenues and can be used as a way of augmenting mobile content to encourage uptake. Moreover, current generation handsets are more than capable of displaying advertising in a manner that is of an acceptable quality to brands and, as with internet-based advertising, [it] provides a high degree of transparency relating to return on investment. However, the potential to alienate subscribers with badly executed mobile advertising is not to be taken lightly.”