Learning from Failure

Business 2.0 writes: “From Dogster to Google, Web companies are finding that mistakes can be shortcuts to success.”

Where old-economy giants once boasted of running “zero-defects” operations, today’s successful Internet businesses embrace defects as a way to get things right. Some management consultants even advise their clients to “get good” at screwing up.

“Failure is the enemy of efficiency, but it’s the best way to learn,” says Robert E. Gunther, a business consultant for Decision Strategies International in Conshohocken, Pa. Gunther encourages clients to make “deliberate mistakes” to learn faster.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.