Corporate managers concerned about the amount of time employees spend sifting though mountains of unwanted e-mail may soon have World of Warcraft to thank for providing a solution.
That’s because a Palo Alto, Calif.-based start-up called Seriosity has come up with an e-mail management system that borrows heavily from the virtual economies and currencies found in WoW and other large-scale online games.
Known as Attent, Seriosity’s system is essentially a new currency–called the Serio–that corporate e-mail users spend to indicate a message’s importance: the more important they believe the message is, the more Serios they spend on it. Recipients keep the Serios in the messages they get.
Similarly, when someone receives a message with Serios attached, they can indicate how important they believe it is by responding with an appropriate number: none or very few if they think the message wasn’t valuable, an equal number if they want the sender to know they appreciated the message, or more than the original number to show they agree that it truly was crucial.