According to Juniper Research, the mobile-gaming market is likely to increase from about $3 billion today to nearly $17.6 billion by 2011. But despite that robust growth, the industry will need to overcome technical and pricing issues if it is ever to become a mass market.
“The mobile phone opens up markets that have never had a console gaming market, India and China being the two biggest prizes. So there’s a big opportunity there to target a whole new audience,” said Chris Coffman, senior analyst at Informa Telecoms and Media. “There are plenty of risks there, too — price points for the games need to be low, and there is the danger of piracy.”