Searching in Malls

The New York Times writes:

Search engines made it easy to find items at online stores. Now the Internet is poised to solve a more vexing problem: finding items while you are at the mall.

Technology companies like NearbyNow of Los Altos, Calif., and GPShopper in New York have introduced mobile Internet applications that allow shoppers to use their cellphones and PDAs to search the inventory and prices at the local mall, save them wasted steps and, sometimes, turn up last-minute bargains and promotions.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.