Media Changing

Bambi Francisco writes:

The media are undergoing a significant overhaul of business models, and this is driven by the customer, now involved in producing and marketing content. The consumer or audience has a lot of power today.

It is with such power that magazines, such as Time, are trying to relate to the new consumer while not abandoning the old by testing out new models.

One new business model is in the economics of sourcing content and talent. At least for now, new sources of content can be bought cheaply — meaning free.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.