Video Online

The New York Times writes:

Video is the fastest-growing segment of the fastest-growing medium the Internet, of course but online video grabs a tiny fragment of the $60 billion spent annually on broadcast and cable TV ads. Skeptics rightly point out that it is far from clear whether putting video onto the Web adds any revenue to the media companies coffers although plenty of media executives swear that it does or whether it will cannibalize TV viewing.

And while video is clearly the next big thing online, it is uncertain how much appetite there is for TV shows and movies on computer screens. Will the main attraction be existing fare distributed online, or new sources of original content like, say, the new video clips from The Onion, the satirical newspaper?

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Rajesh Jain

An Entrepreneur based in Mumbai, India.