Shopping via SMS

The New York Times writes: “A company called ShopText has introduced a system that lets people buy products instantly using text messages, a process that eliminates the need to go to a store or even visit a Web site. For instance, a woman seeing an ad for a pocketbook in a magazine can order it on the spot simply by sending the text code found beside the item through her cellphone…At the center of the technology is ShopText, a small company in New York that takes the orders, charges the consumers credit card and ships out the merchandise. To use the system, a consumer must first place a phone call to ShopText to set up an account, specifying a shipping address and card account. After that, all purchases can be made by thumb.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.