Tomi Ahonen writes a letter to American executives to start SMSing. “I have the biggest key to your professional success, if you are an American executive today. Join Generation-C (Community Generation). Then the defining ability is not that you can Google, or set up a profile in Myspace or LinkeIn, or create an avatar in Second Life create user-generated content. No. Like we wrote in our book, the defining characteristic of Gen-C is addiction to SMS text messaging.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.