Mobile Marketing

WSJ writes: “Cellphones are an increasingly popular marketing tool for companies large and small. The world market for mobile marketing and advertising is expected to total about $3 billion this year, according to ABI Research, a New York-based market research firm. (ABI doesn’t break out numbers for the U.S.) And users aren’t just small players like Broadway Marketplace. Giant companies like Procter & Gamble Co. and News Corp. are using mobile strategies to promote Crest toothpaste, for example, and to get out the vote for reality TV shows like “American Idol.”…A lot of campaigns begin by using traditional media, like radio or television, to invite consumers to send a text message with a short numerical code for a special offer or for a chance to win sweepstakes and other contests. Other common strategies include offers of downloadable games, ring tones and wallpaper for the screen — all of which feature advertising.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.