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Emergic

Rajesh Jain writings from 1997-2012

About Rajesh

I am a tech entrepreneur based in Mumbai, India. I was a pioneer in Asia’s dotcom revolution, creating IndiaWorld, India’s first Internet portals in the late 1990s. I then started Netcore, which is today Asia’s largest marketing technology company.

In between, from 2012-2019, I worked as a political and prosperity entrepreneur - Niti Digital and then Nayi Disha, which championed the Dhan Vapasi idea.

I now blog daily at RajeshJain.com.

Best of Emergic

Digital
- eCommerce in India (Feb 12)
- The Next Generation of Mobile VAS (Jan 12)
- Digital India 2012 Trends (Jan 12)
- Netcore's Business (Nov 11)
- TRAI's SMS Licence Raj (Oct 11)
- Netcore acquires Ravience (Oct 11)
- Big Brother Watching Everything: Part 1, Part 2 (Oct 11)
- Digital India (Mar 11)
- Digital Marketing Options Proliferating (Mar 11)
- India's Telecom Scam: How can a Corrupt System be Cleaned? (Dec 10)
- New Telemarketing Rules (Dec 10)
- CSI Panel on Affordable Computing (Nov 10)
- Opportunities in India's Digital Space (Oct 10)
- Ericsson invests in Novatium (Sep 10)
- Boosting Mobile Data: Part 1, Part 2 (Aug 10)
- MobiGyaan Interview on MyToday (Aug 10)
- Ending SMS Spam (Aug 10)
- Launch of MyToday, India’s #1 SMS SuperStore (Jun 10)
- NetCore's acquisition of Greynium (May 10)
- Digital Businesses in India (Mar 10)
- Internet Portals (Mar 10)
- Off-deck Mobile Ecosystem (Feb 10)
- A Micropayments Infrastructure for India (Jan 10)
- Customer Relationship Monetisation (Dec 09)
- India's Internet: Challenges and Needs (Dec 09)
- A Perfect Storm for Mobile Operators: Part 1, Part 2, Part 3, Part 4, Part 5 (Dec 09)
- Broadband in India: Overview, Devices, Pipes, Services, Business Models, (Nov 09)
- Five Disruptions in India's Mobile Industry: MNP, MVNO, 3G, Voice Competition, VAS Competition (Oct 09)
- India's Mobile Market - Knowledge@Wharton discussion (Oct 09)
- A2P SMS: 11-part series (Sep 09), What TRAI needs to do (Nov 09)
- Growing Mobile VAS in India: The Coming Mobile Data Revolution, An MVAS Agenda for India, The Big Opportunity, Data MVNO Opportunity, Data MVNO: The Disruptions (Aug 09)
- NetCore: Enterprise Messaging Services, Mobile Media and Marketing, Digital Services Operator (Aug 09)
- Ideas for New Mobile Operators: Overview, Idea 1: A flat-rate data plan for Rs 99 per month, Idea 2: Create an open VAS Platform with 60% revenue share to content and service providers, Idea 3: Open the user profile to service providers, Idea 4: Invertising for ads and marketing information from companies (Jul 09)
- State of the Internet in India: Part 1, Part 2, Part 3, Part 4 (Jun 09)
- Mirror World (May 09)
- Digital Real-Time Communications for Customer Relationships (May 09)
- Push-based Customer Communications (Apr 09)
- TRAI MVAS Paper Comments (Jan 09)
- Mobile Microcontent (Jan 09)
- 2009 India Mobility Trends (Dec 08)
- Growing Mobile Data and VAS in India (Dec 08)
- India’s Red and Blue Mobile Markets (Dec 08)
- The Need for a Mobile VAS Operator Licence (Nov 08)
- Evolving the Mobile VAS Industry (Nov 08)
- SMS Space Competition (Oct 08)
- From SMS Subscriptions to VAS Operator...
- ...From VAS Operator to Mobile Computing Operator (Sep 08)
- Enterprise IT Operator (Sep 08)
- Invertising (Sep 08)
- Next Mobile Opportunities (Aug 08)
- Digital India [1 2] (Aug 08)
- India's Mobile VAS Industry (Aug 08)
- News and Content in a Digital World (Aug 08)

Presentations
- At eGov Conference (Oct 11)
- At SP Jain in Singapore (Apr 10)
- MMA Keynote in Singapore (Apr 10)
- Mobile as Magic Lamp for Customers and Employees (Dec 09)
- Digital Strategies (Nov 09)
- Interop Keynote on Mobiles (Oct 09)
- India Digital Media (Aug 09)
- Ideas in Education (Jul 09)
- CDAC Hyderabad: Emerging Technologies and Entrepreneurship (Feb 09)
- Electoral and Political Reforms Conference (Jan 09)
- Innovative Ideas for Tough Times (Jan 09)
- Infocom: Breakthrough Innovations in Mobile (Jan 09)
- Web 2.0 Summit (Nov 08)
- Indian Magazine Congress (Sep 08)
- afaqs Mobile Conversations (Sep 08)
- IAMAI MVAS Conference (Sep 08)
- Nanyang Business School (Jun 08)
- Red Hat Open-Source Event (Aug 08)

India Politics
- Reversing India's Darkening Outlook (Mar 12)
- Assembly Elections (Mar 12)
- Indian History and 2014 (Feb 12)
- Elections Excitement (Jan 12)
- Transforming India (Dec 11)
- When Gujarat Met China (Nov 11)
- UPA 2's Mid-term Blues (Nov 11)
- Citizens and Politicians Engagement: From Confrontation to Constructive Co-operation (Oct 11)
- Getting to the Goal of Good Governance (Sep 11)
- The Right Fight (Aug 11)
- State of the Nation (Jun 11)
- BJP's Project 275 for 2014 (Jun 11)
- Verdict 2011 (May 11)
- Big Ideas for India Contest (Apr 11)
- India needs Leadership and Vision and Big, Bold Ideas (Mar 11)
- Why? (Feb 11)
- Helping Transform India's Future (Jan 11)
- Mohan: The Strong Man (Nov 10)
- The Deadly Arms Game (Nov 10)
- Corruption Stories (Oct 10)
- The Uns of India (Oct 10)
- Gov 2.0: 10 Learnings for India (Sep 10)
- Pretty Good Principles for India (Jul 10)
- A Nation Adrift (Jul 10)
- Shadow Cabinet (Jul 10)
- It's Up To Us Now (May 10)
- India's Silent Majority (Apr 10)
- 2 Questions on India and My Answers (Apr 10)
- Friends of BJP Revival (Mar 10)
- Neighbourhood Action Committees (Feb 10)
- Friends of BJP: The Road Ahead, Ideas, Communication, Engagement, Three Qs, My Answers (Jan 10)
- Wanted: An Opposition in India (Dec 09)
- Corruption in India: Part 1, Part 2, Part 3, Part 4, Part 5 (Nov)
- Concept Note: New India Policy Foundation: Part 1, Part 2, Part 3, Part 4 (Jul)
Elections 2009
- What Next for the BJP: Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7, Part 8 (Jun)
- Post-Results Analysis: Interpreting the Results, , What the BJP did Wrong, What the Congress did Right, What Next for the BJP (May 19-22)
- A Decisive Mandate for the Congress-led UPA (May 16)
- Beyond the Vote (May 14)
- Low Voting from Middle India - Part 1, Part 2, Part 3 (May 5-7)
- Voting Day (Apr 30)
- A Unique Experience [Friends of BJP]: Part 1: The Decision, Part 2: Friends' Progress, Part 3: Writings, Part 4: Memories, Part 5: Optimism Ahead (Apr 20-24)
- An Assessment (Apr 10)
- Building a Complement to a Political Party (Apr 8)
- My First Election Rally (Apr 7)
- Three Indias (Apr 6)
- A Mission for Friends of BJP: Reclaiming the Successful (Apr 2)
- Up Close (Mar 30)
- The Digital Connection (Mar 26)
- Life's Different Experiences (Mar 24)
- A Fascinating Contest (Mar 23)
- Indian Political History Books (Mar 11)
- Middle India Needs to Come Together (Mar 9)
- A Manifesto for Middle India (Mar 5)
- Engaging Ourselves (Mar 3)
- An Opportunity to Learn (Feb 24)
- Friends of BJP (Feb 23)
- We Can't Look Forward Because We Look Back (Feb 9)
- Vision India 2014 (Feb 6)
- Presentation at Electoral and Political Reforms Conference (Feb 2)
- I Support the BJP (Jan 29)
- What Can We Do? (Jan 28)
- President Obama (Jan 22)

General
- Ideas and Innovations as a Differentiator (Sep 11)
- Writing One's Obituary Today (Sep 11)>
- Taking Notes in Meetings (Sep 11)
- Business Monitoring Ideas (Nov 10)
- Organising a Better Conference (Oct 10)
- A Brainstorming Format (Jul 10)
- I Wish I Knew Then: Part 1, Part 2 (Apr 10)
- Five Questions on Business and Markets (Mar 10)
- Favourite Websites: Part 1 and Part 2 (Mar 10)
- One Reason Why Companies Fail (Mar 10)
- An Advisory Board (Feb 10)
- Venture Investing: Part 1 and Part 2 (Oct 09)
- Navigating NetCore - The Past Year: Part 1, Part 2, Part 3, Part 4, Part 5 (Aug 09)
- Rethinking Education (Jun 09)
- India needs to Think Big (May 09)
- IIT Memories: Part 1, Part 2, Part 3, Part 4, Part 5 (Mar 09)
- Entrepreneurship in India (Feb 09)
- Ideas for India: Part 1 Part 2 (Feb 09)
- India needs Ratan Tata as Prime Minister for 5 Years (Dec 08)

Personal
- 2011-12: Looking Back, Looking Forward (Dec 11)
- 43 to 44 (Aug 11)
- Letter to a 6-year-old (Apr 11)
- 2010-11: Looking Back, Looking Forward (Dec 10)
- 42 to 43 (Aug 10)
- Letter to a 5-year-old, Atanu's Letter to Abhishek (Apr 10)
- Life in 5-year Chunks (Mar 10)
- School Memories: Part 1, Part 2, Part 3, Part 4 (Mar 10)
- Three 2009 Decisions: Overview, Decision 1: NetCore, Decision 2: BJP, Decision 3: Abhishek, Three Good Books (Jan 10)
- 41 to 42: NetCore, Friends of BJP, Abhishek, Memories, Looking Ahead (Aug 09)
- Letter to a 4-year-old (Apr 09)
- 40 to 41 (Aug 08)
- Letter to a 3-year-old (Apr 08)
- On Turning 40

Best of 2011
- Digital India
- Entrepreneurship
- Politics
- Personal
- General

Best of 2010
- Digital India
- Panels and Presentations
- Entrepreneurship
- Politics
- Personal

Best of 2009
- Digital India
- My Presentations
- Entrepreneurship
- Politics
- Personal / General

Best of 2008
- Mobile VAS and Data
- Entrepreneurship
- Mumbai 26/11
- Reinventing Indian Politics
- My Presentations
- Personal

My Writings (1999-2007)

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Affordable Computing and ICT for Development
India's Digital Infrastructure (May 2007)
Envisioning Tomorrow's World (Mar 2007)
Computing for the Next Billion (Jun 2006)
City Wi-Fi Networks (Apr 2006)
Microsoft Live (Nov 2005)
Internet Tea Leaves (Sep 2005)
Next-Generation Networks (Jul 2005)
Disruptions (Jul 2005)
The Mobile Phone Platform (Feb 2005)
Microsoft, Bandwidth and Centralised Computing (Jan 2005)
Computing for Broadband 101 (Jan 2005)
Tomorrow's World (Nov 2004)
CommPuting Grid (Nov 2004)
Massputers, Redux (Oct 2004)
The Network Computer (Oct 2004)
Reinventing Computing (Aug 2004)
Tech Trends (Jul 2004)
Letter to Arun Shourie (Apr 2004)
As India Develops (Mar 2004)
My Mental Model (Dec 2003)
The Next Billion (Sep 2003)
Transforming Rural India 2 (Jul 2003)
The Discovery of India (Jun 2003)
Transforming Rural India (Mar 2003)
The Rs 5,000 PC Ecosystem (Jan 2003)
Disruptive Bridges (Nov 2002)
India Post: Ideas for Tomorrow (Nov 2002)
Technology's Next Markets (Oct 2002)
Server-based Computing (Jul 2002)
India's Next Decade (Apr 2002)
The Digital Divide (Apr 2002)
The Real Wireless Revolution (Mar 2002)
Envisioning a New India (Jan 2002)
Emerging Technologies, Emerging Markets (Jan 2002)
The Indianised Linux Desktop (Nov 2001)
Mass Market Internet (Nov 2000)

Enterprise Software and SMEs
The Coming Age of ASPs (May 2005)
SMEs and Technology (Oct 2003)
The Death and Rebirth of Email (Aug 2003)
IT's Future (Aug 2003)
Rethinking the Desktop (Sep 2002)
Rethinking Enterprise Software (Jun 2002)
Emerging Enterprises and Emergent Networks (Mar 2002)
Web Services (Nov 2001)
Alt.Software (Oct 2001)
The Intelligent, Real-Time Enterprise (June 2001)
Enterprise Software (Mar 2001)
SME Tech Utility (Feb 2001)
Software and SMEs (Jan 2001)
The Intelligent Enterprise: Integrating CRM, SCM and EIP (Jan 2001)

Information Management
The Emerging Internet (May 2007)
The Now-New-Near Web (Sep 2006)
Mobile Internet (Aug 2006)
Video on the Internet (Jun 2006)
India Internet and Mobile (Feb 2006)
Rethinking Newspapers (Jan 2006)
Web 2.0 (Oct 2005)
The Future of Search (Mar 2005)
Web 2.0 Conference (Oct 2004)
Thinking A New Food Portal (Sep 2004)
Rethinking Search (Jan 2004)
India.com 2.0 (Jan 2004)
The Publish-Subscribe Web (Jun 2003)
Constructing the Memex (May 2003)
RSS, Blogs and Beyond (Feb 2003)
Blogging (Feb 2002)
Harnessing Information (Oct 2001)
News Refinery (May 2001)

Entrepreneurship
On Turning 40 (Aug 2007)
When Bad Things Happen (Jan 2007)
Ventures and Capital (Dec 2006)
15 Years as an Entrepreneur (Nov 2006)
Of Blue Oceans and Black Swans (May 2006)
Let's Build a Business (Apr 2006)
The Value of Vision (Mar 2006)
Vision and Worries (Oct 2005)
Bootstrapping a Business (Oct 2005)
India Needs More Entrepreneurs (Aug 2005)
Dotcom Nostalgia (Jun 2005)
When Things Go Wrong (Apr 2005)
My Life as an Entrepreneur (Nov 2004)
An Entrepreneur's Growth Challenge (Sep 2004)
Creating Options (Sep 2004)
From Employee to Entrepreneur (Aug 2004)
A Tale of Two Summers (Aug 2004)
Crucible Experiences (May 2004)
The Company (May 2004)
An Entrepreneur's Attributes (Nov 2003)
An Entrepreneur's Early Days (Sep 2003)
Reflections on Ideas and Entrepreneurship (Jul 2003)
Entrepreneur's Enigmas (Jan 2003)
The Entrepreneur's Delights (Sep 2002)
Life as an Entrepreneur (Oct 2001)
Leadership Lessons from Lagaan (Aug 2001)
Entrepreneurial Learnings (July 2001)
Entrepreneurship (Mar 2001)
The IndiaWorld Story (1997-8)

Abhishek (my son)
Photos
Letter to a Two-Year-Old (Apr 2007)
Father to Son (Apr 2006)
Letter to a 2005 Baby (Jun 2005)
The Making of Abhishek (Jul 2005)

Moreover
Facebook (May 2007)
Doing Education Right (May 2007)
Reflections from a Dubai Trip (Apr 2007)
Creating India's New Cities (Apr 2007)
India's Challenges (Mar 2007)
3GSM 2007 (Feb 2007)
Demo 2007 (Feb 2007)
A Tale of Two Covers (Feb 2007)
3GSM Mumbai (Feb 2007)
2007 Tech Trends (Jan 2007)
The Best of 2006 (Dec 2006)
Best of Tech Talk 2006 (Dec 2006)
Cyworld (Nov 2006)
Two 2.0 Events (Nov 2006)
Two-Sided Markets (Nov 2006)
The Rise of YouTube (Oct 2006)
Gandhigiri (Oct 2006)
Education and Reservation (May 2006)
Four Blog Years (May 2006)
Fooled by Randomness (May 2006)
Blue Ocean Strategy (May 2006)
Revolution on the Roads (Apr 2006)
The MySpace Story (Mar 2006)
A Presentation at PC Forum (Mar 2006)
Extreme Competition (Mar 2006)
3GSM World Congress 2006 (Feb 2006)
DEMO 2006 (Feb 2006)
India Rising (Jan 2006)
2006 Tech Trends (Jan 2006)
The Best of Tech Talk 2005 (Dec 2005)
The Best of 2005 (Dec 2005)
Trains, Planes and Mobiles (Dec 2005)
Peter Drucker: Management's Newton (Nov 2005)
India Empowered (Oct 2005)
Rajasthan Ruminations 2 (Sep 2005)
Building a Better India (Sep 2005)
South Korea's IT839 (Jul 2005)
Shift-Ctrl (Jul 2005)
Best of Future Tech (Feb 2005)
Multi-Model Minds (Feb 2005)
The Best of 2004 (Jan 2005)
On Watching Swades (Jan 2005)
The Best of Tech Talk 2004 (Dec 2004)
India Trends (Dec 2004)
An American Journey (Aug 2004)
Black Swans (Aug 2004)
A Train Journey (Jun 2004)
An Agenda for the Next Government (May 2004)
Two Blog Years (May 2004)
Rajasthan Ruminations (Feb 2004)
Technology and the Indian Elections (Feb 2004)
2003-04 (Dec 2003)
Random Musings (Sep 2003)
Useful Concepts (July 2003)
Dear Non-Resident Indian (July 2003)
Tech's 10X Tsunamis (July 2002)
An Indian in China (Mar 2002)
Disruptive Technologies (Aug 2001)
Innovation (Aug 2001)

Mobile Marketing Principles

Mark Logan discusses four principles:

1. Embrace User Control
2. Get Personal
3. Optimize for Mobile
4. Provide Value

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Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India. View all posts by Rajesh Jain

Posted on May 8, 2007Author Rajesh JainCategories Software

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