Mobiles for Rural India

International Herald Tribune writes:

Mobile phone usage is rising faster in India than anywhere else in the world, with some six million customers added every month. Large cities and many medium-sized towns are already blanketed with retail outlets, and competition among manufacturers and carriers is fierce.

Rural India has become the next frontier for the industry’s biggest players. About 70 percent of India’s 1.1 billion population, 770 million people, live in villages and rural areas.

Phone manufacturers have begun introducing new products that will be targeted at rural markets. On Thursday, Reliance, the Indian mobile phone service provider, said it would sell a Chinese-made phone that would retail for 777 rupees, or $19. Nokia also unveiled seven new models last week targeted at emerging markets to be priced at $45 to $120. In November, Motorola introduced the ultra-low-cost Motofone in India, costing about $40.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.