Om Malik writes:
Moo is among the first wave of young businesses finally putting the so called Web 2.0 technologies to work to make good on the promise that this much-ballyhooed generation of start-ups has been vapidly pledging for far too long: that Web2.0 would reinvent the boring, the old fashioned and the antiquated.
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Today you can work like you are as big as a Fortune 500 company, without incurring 1/500th of the costs. Its like looking in the rear view mirror: objects may seem bigger than they really are!