Danah Boyd gave a talk recently at the O’Reilly Emerging Technology Conference:
The goal of my talk today is to get at what everyday people are doing with technology and how technology has become a ubiquitous part of everyday life. We often live in a fantasy of “If you build it, they will come.” This techno-centric framing can be helpful to innovation – it allows us to engage our imagination, to go beyond our wildest dreams. But if we look at what technologies are adopted and how, we start to see that they fit into a set of pre-existing practices. They are adopted and adapted by people whose needs or desires they meet. Who are these people? How do we know what matters to them?