Community 2.0

John Hagel writes about communities, ten years after he wrote “Net Gain.”

In reflecting on the experiences accumulated to date by companies seeking to build virtual communities, Id like to focus on four challenges:
1. Language
2. Integrating diverse skill sets
3. Shifting mindsets
4. Organizational barriers

Companies need virtual communities in order to successfully respond to growing pressure on performance coming from two directions simultaneously customers and talent.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.