Sramana Mitra points to a paper by Kirk Magelby and writes: “MicroFranchising is a development tool that seeks to apply the proven marketing and operational concepts of traditional franchising to small businesses in the developing world. The primary feature of a MicroFranchise is its ability to be streamlined and replicated. The businesses are designed for microentreprenuers and usually target development issues such as health, sanitation, and energy.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.