UK: SMS replacing Voice

Tomi Ahonen writes: “Consider that voice calls for the majority of UK users – prepay (voucher) customers declined over the past year by 28%. Voice calls by postpay (contract) customers declined by 22% last year. But over the same time SMS text messaging grew by 43% ! The UK now averages over 6 text messages per day ! That is rapidly catching up with world leaders where in South Korea they average 10 SMS per day per phone subscriber, Singapore averages 12 per day and the Philippines average 15 SMS per day. The European average is under 2 SMS per subscriber per day (and American averages are still near the one half text message per cellphone subscriber per day rate).”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.