Mobile operators around the globe are busy rolling out 3G services and upgrades, dreaming of a day when users casually make video calls and download movies, allowing companies to reap several times more revenue per phone.
But that rosy future remains elusive. Despite the billions of dollars spent on new networks and marketing, operators are still struggling to find the new features customers cannot live without that will finally make 3G pay.
Analysts say many operators have neglected the development of content and services that their customers want in their headlong pursuit of new technology. Meanwhile users are still mostly just using their phones to make voice calls and send text messages.