Read/Write Web writes:
If video is indeed the most important type of user generated content today, and we have entered the monetization phase of the new web, then the gold rush fever surrounding video ads is not a surprise. But what is the right way of doing this?
The right way is going to be whoever manages to deliver ads in a format that does not annoy consumers. A repeat of what Google did with text ads, but in video, is going unlock huge advertising spending and shift even more of it online. Will this be Google or some other company? We do not know yet, but Google has already spent a whooping $1.65B on YouTube, so it will fight this battle hard. In this post we look at what different companies are doing today and consider the ingredients of a successful solution, using AdWords as a model.