Alex Krupp writes:
Much better to wait until you’ve discovered something new about human nature. Something that makes your assumptions more accurate for more people, more of the time, in more places. Something more useful. Something more actionable.
Call it assumption-driven entrepreneurship.
The best part is that theories are invisible so they can’t easily be found and copied. Your theory of human nature is your hidden sustainable competitive advantage. Make sure you have one. And use it wisely.